Grace Velez braided her waist-length hair last year before working double shifts at a Florida pizzeria. What happened to him that day shocked him. Regular customers, who usually never tip, put money in the pizzeria's bank. Some older men even winked at the 21-year-old Velez by throwing some money at him.
Halfway through her shift, the University of North Florida student began to suspect she was doubling the ends of her ponytail. He usually made between $45 and $75 for a double shift, but that day he made $140.
Did a TikTok about what happened. The post has been viewed 1.4 million times and received comments from others with similar experiences.
Even if it came from the same person, reactions were mixed. On the one hand, the reaction to pigtails, especially among men, reinforced the belief that young women were fetishized. On the other hand, servers brought more money.
When Bella Woodard saw Velez's TikTok tips for making extra money, she decided to give it a try.
"If it works… it's so weird and gross," Woodard said on TikTok, showing her braiding her hair before her shift at a restaurant in North Carolina. “But I need more advice, so it doesn't matter.
A 21-year-old typically earns $200-$400 a night from tips. After switching to braids, her tips went up to around $400-$500.
Velez and Woodard were part of a viral TikTok trend that showed wearing pigtails as a source of income. However, the incident also sparked criticism that women working in the service industry are receiving advice on their appearance.
While server pigtail stories are far from science, experts aren't surprised.
"It's very inconvenient," said Seko CB, CEO and president of the nonprofit Restaurant Opportunity Center United. "I have a daughter who studies in college and works in a restaurant. Due to such situations, he changed restaurants four times."
Juan Madera, a professor at the University of Houston who specializes in industrial and organizational psychology, says bosses sometimes encourage women in leadership positions to dress provocatively.
Madera added that the "customer is always right" mentality prevents employees from engaging in sexual harassment.
"Many waitresses consider being harassed and sexually assaulted by customers as part of their job," Madera said.
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