Indias Viga Jostles With Sony And Amazon At Goa Festivals Film Technology Exhibition

Indias Viga Jostles With Sony And Amazon At Goa Festivals Film Technology Exhibition

© Provided by Varieties

A list of leading Indian and international companies is featured in a film technology exhibition at the International Film Festival of India (IFFI) in Goa.

Exhibitors include Sony, Canon, Hansa, Technicolour, Shashi, Prasad, Fujifilm, TechnoCine, Zeiss, Cineom, Tinu, Aputure, SRSG, Eizo, 360VFRX and Silence Acoustics. Amazon Prime Video also has a section on the show featuring effects from Akshay Kumar starring 'Ram Setu'.

One of the highlights of the event was the presence of virtual production specialist Viga Entertainment Technology, which is unique in that all hardware and software is developed and manufactured in India. His projects include Kannada language film 'Vikrant Rona', Disney+ Hotstar series 'Shoorveer' and AR Rahman's short film 'Nirvana'.

“This year's IFFI recognizes a major change in the production and consumption of audiovisual content, due to the continuous convergence of media, telecommunications and technology. Curated by the Film and Television Institute of India (FTII), Pune, the 53rd IFFI Film Technology Show highlights what's new in the field of entertainment technology," said IFFI Director Ravinder Bhakar.

"This exhibition showcases leading manufacturers of cinema equipment such as cameras, lenses, lights, camera grips, color correction software, animation, VFX, AR, VR. Conservation and restoration technologies are also on display. The newly released 'Ram Setu' (drawing board) to reel) VFX journey showcased,” said Bhakar.

Information and Broadcasting Minister of India Anurag Thakur opened the exhibition.

Speaking at the inauguration, FTII Director Sandeep Shahare said, "The first edition of Film Technology Expo brings the best of film production technology to the festival. This is a golden opportunity for film students and professionals to renew themselves and learn about the latest news in the market."

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