Microsoft's Bing search engine will soon be able to better adapt to users' needs and return results in a more humane way. According to The Information , the tech giant plans to integrate ChatGPT-enabled OpenAI software with Bing in hopes of helping the company catch up with (or even surpass) Google. Microsoft invested $1 billion in OpenAI in 2019, and recent reports suggest it is in talks with the Elon Musk-founded startup for further investment. Now The Information reports that Microsoft's initial investment included a deal to integrate some aspects of GPT with Bing.
OpenAI developed GPT as a language model that uses deep learning to generate human-like text responses. Late last year, he released a program called ChatGPT, which quickly became popular because it could return responses that looked like they were written by real people. Educators raised concerns that it could easily be used for cheating, as testers of the tool said they would give a positive response if a student admitted to writing it. ChatGPT is free for now, but OpenAI intends to charge for its use in the future.
What the GPT integration means for Bing is unclear at this time. It doesn't have the ability to search results on the web, so Microsoft will keep its own search technology. However, The Information says it can help Bing present results in a more user-friendly way. A source "familiar with Bing systems" told the publication that Microsoft could use the technology to present search results as full answers, along with information from the source. If Bing suggests a related query to the original, GPT can reasonably explain its relevance. This technology can also help Bing suggest better keywords or key phrases to users.
Microsoft may introduce GPT integration as early as March this year, The Information says, so we may hear confirmation of that report in the near future, as well as more details if they're true.