Stock image provider Shutterstock uses artificial intelligence-generated art. The company plans to offer customers access to OpenAI DALL-E 2, a program capable of creating professional-level images from a simple text description.
The stock image provider plans to integrate DALL-E 2 with Shutterstock.com (opens in a new window) in the coming months . Customers can log in, write a description of the image they want to create and watch DALL-E create the right image in 2 seconds.
Technology promises to open access to artistic creativity for all. But the AI programs themselves are controversial. This is because the professional artist community is increasingly concerned that artificial intelligence is replacing and stealing their artwork to create computer-generated images.
Artist example of the DALL-E program 2. (Credit: OpenAI)
Programs, including DALL-E 2, analyze millions of existing works of art and photographs, many of which may be copyrighted, and then learn to reproduce the images in the same styles. As a result, the technology has raised ethical questions about whether AI programs are stealing from human artists by not giving them credit.
Shutterstock is aware of ethical issues. In its announcement, the company said it plans to create a fund to compensate artists who have contributed to each generation of AI art through DALL-E 2 integration. This includes paying artists for usage rights. they inspired the artwork created by the AI. .
Shutterstock also told The Verge that AI art programs typically use the work of a number of professional artists, not just one, but many. "The fee that individual members will receive will be proportional to the amount of content and metadata included in the datasets purchased," the company said in a statement.
DALL-E 2 itself was trained in part by analyzing images from the Shutterstock library. For this reason, both companies used AI-generated artwork that used images from artists who contributed to Shutterstock.
Additionally, Shutterstock wants to stop uploading third-party AI images to its platform due to lack of copyright clarity.
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"There are many questions about copyright, licensing, rights and ownership of synthetic content and AI art," added Shutterstock CEO Paul Hennessy (opens in a new window) in a blog post. "We must do everything we can to protect the intellectual property rights of our creators, not only as this technology emerges, but also to take advantage of this new creative environment."
Microsoft is also preparing to integrate DALL-E 2 into its programs. The company has already added DALL-E 2 integration to the Bing search engine as a preview for certain markets outside the United States. And OpenAI itself has opened access to DALL-E 2 to the general public for free. But so far, no company has been mentioned as directly compensating human artists.
Meanwhile, Getty Images has banned the uploading and sale of AI-generated art on its platforms (opens in a new window) due to copyright issues related to the ownership of computer-generated art.
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