Poem by Kimatni D. Rawlins
It was an unforgettable evening of networking activities during the HBCU Automotive Leadership Internship visit to INFINITI headquarters in Franklin, TN. Black Automotive Media Group (BAMG), founded for academics at Tennessee State University (TSU), hosted a group tour with CEO and Craig Keyes, Chandra Vasser, Kerry Kelly, Lana Jackson and Kyle Bazemore to gain insight. Working environment and job opportunities of Japanese car manufacturers.
The BAMG Multimedia Internship exposed TSU students to topics related to journalism, broadcasting, advertising and the mobility industry, with an emphasis on INFINITI luxury vehicles such as the QX60. Trainees had weekly virtual interactions in training activities delivered by professional motoring journalists, editors and experienced media producers. They also heard from INFINITI's marketing and communications managers and were responsible for contacting each and reporting to editorial briefs. Students took a case study to identify INFINITI's diversity efforts, offering complementary solutions from a youth perspective.
"It is imperative that organizations train the next generation of minority leaders, and we are honored to be a part of this initiative," said INFINITI Americas Group Vice President Craig Keys. " Driving internships at TSU provide important opportunities for students to develop their skills and help organizations like INFINITI identify top talent in the company's workforce."
At headquarters, TSU team members were very knowledgeable and asked detailed questions about salary negotiations, internship opportunities, and team building. Instead of drawing peers with comparable abilities, Chandra Vasser suggests building multiple personalities that complement them. He encouraged everyone to be brave and hardworking and challenge themselves to realize all projects and commitments. A specific question asked how INFINITI could appear as a premium car brand without portraying elitist symbolism. INFINITI's marketing department responded by explaining how it will introduce premium standards, but will do so while providing a sense of accessibility for the brand. Also, owners want to feel welcome, which can be a problem in a luxury space.
To add a personal touch to the visit, a panel of TSU alumni discussed their goals for success. At the same time, HR provided guidance on the interviewing and development of new INFINITI employees. Cooperative learning embedded in the student's consciousness includes the following elements:
- Invest early in writing down your goals and working towards them every day.
- Be strong and use it to rise above all challenges.
- Look for specific application areas and needs.
- Build your network using colleagues from your professional life, speakers from different industries or those who have spoken at your school.
- Avoid talking about your financial situation, including recent car or home purchases.
- Match your skills to the position and be firm about your aspirations.
- Pay attention to body language. Are you engaged Do you have critical skills on your CV? Asking questions about the business?
- Finally, get to know the company's values and culture to make sure it's a good fit for your job.
The educational goal is to expand learning opportunities for HBCU students and focus on automotive communication pathways. Everyone at BAMG is dedicated to the cause and devotes time and energy to making the energy course flow like spring water from rivers. Congratulations to TSU students for completing the program!