Crucial Lesson: Technology Brings Scale

23/11/2022 by Admin

After three years of researching cancer, biotechnologist by training Megna Mittal decides to start her own company. Currently GSharp Media has two brands. “We started with Songfest, a niche model of service-based music solutions for brands and businesses, then built Hoopr.ai, India's largest music licensing platform. It is a technology platform that enables creators and brands to discover and license music for their audio and video content!

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Meghna Mittal , Founder and CEO of GSharp Media

Meghna said understanding that "technology brings economies of scale" was an important lesson for her. This led him to explore the nuances of creating digital products, from idea to wireframe and design, interact with technical teams to develop modules and features, and finally make them available to users to ensure a functional platform. "It's not easy to think and talk about technology at first, because it's non-technical, but the more I learn, the more I think about the wider impact of technology."

Learn to communicate in technology

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Kanika Agarwal, Co-Founder of Upside AI

Kanika Agarwal always knew she would run her own business. Through his work in investment banking and venture capital, he has gained knowledge of various industries and business models. Finally, Upside is foraying into AI, which uses machine learning to make investment decisions and select the right stocks and assets for clients based on current market conditions.

He's not a technician. But he learned Python during the pandemic. "Now I can talk freely about the technical possibilities of our platform and how the algorithm works." Young women, she said, must always remember that literacy is changing. "Computer skills are becoming as important as, say, mastery of English. Knowing how to read and speak at least one language that you and your technician understand is the minimum requirement if you want to enter the job market and excel (regardless of your sector). She says women who want to a career in technology requires thinking ten years ahead "People who are good at IT are now doing machine learning/AI."

Failure didn't stop him.

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Rashi Agarwal, Founder and CEO, Zypp Electric

Rashi Agarwal's dream is to have her own business. Her first venture was Let's Flaunt, an e-commerce platform specializing in fashion. But it doesn't start. Rashi doesn't care. "I came with my life partner as a business partner and five years ago I founded Zypp Electric. The idea was to increase adoption of electric vehicles and transform long-distance delivery. We wanted to do our part to fight climate change.

They have to face the problem of inexperience in the electric vehicle ecosystem. "While you can still find a lot of very technical people working on ICE (Internal Combustion Engine) vehicles, electric vehicles represent a new field. We are constantly changing suppliers, looking for the right IoT and people who know what our products are suitable for."

Another issue is inclusion. "However, new technologies have paved the way for women to jobs that were previously exclusive or dominated by men," she said.

Ask questions, don't hold back

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Ayushi Kishore, Co-Founder of Fire Boltt

In 2015, Aayushi Kishore partnered with his brother to start ?Fire-Boltt, an affordable and quality smartwatch company. Currently, it is one of the leading smartwatch brands. "By putting technology at the heart of what we do, we work to create an ecosystem where hardware and software work together to make it healthier."

Aayushi says that the Fire-Boltt development team is working on some really cool stuff. “What I love about technology is how quickly it evolves and how easy it is for people like me who are not very tech savvy to contribute aspects and integrate them into our business. Through API integration, we can receive data from multiple customers and obtain sales information that we can use to customize products or develop new solutions in real time. »

According to him, young women should not be afraid to ask questions. "I often hold back because I'm afraid people will think I'm asking stupid questions, but believe me, no one cares, and if they do, it's their loss, not yours!"

Connecting Rural India through technology

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Zarina Svinwala, co-founder of the Swades Foundation

Zarina Svinwala founded the Swades Foundation with her husband to help rural India become more self-sufficient. Villages in Maharashtra were approved for the project. According to him, digital solutions make a difference when working with rural India. "When Covid hit, we were initially unable to access our community. This has opened up incredible digital opportunities for many of us in development."

Today, he said, they are better prepared for such crises and should be able to reach a community of more than 740,000 people thanks to a digital network of 300 full-time employees and more than 11,000 community volunteers. “Through our Digital Swades initiative, we have seen that women are the most active participants in our workshops. Currently, more than 3,000 women participate in Zoom sessions, developing women and children from nutrition to sustainable lifestyles and building support groups.